Wednesday, September 5, 2007

ADVICE & ANSWERS: Brand Names?

Today I bring you another question from a reader. Shannon asks about something we all deal with, but we may all deal with it in slightly (or sometimes dramatically) different ways:

I would like to know people's view of brandism. I think I made that word up, but what I mean is I want to know to what extent do we allow our children to have certain brands (i.e. Disney characters, Nick Jr. characters, etc.) My parents went to Disney World and sent a LOT of Disney stuffed animals, dishes, toys and such. I want to know if I should continue to allow my daughters to play with certain toys just because they are a certain brand. Further explaining my situation, my oldest daughter loves princesses and the most common princess characters are, of course, Disney. I'm o.k. with her liking princesses because she is a princess - her Creator is the King. I also really like what Dora the Explorer teaches my kids, but is it o.k. to allow these "brands" into my home...or a better question might be, what is allowing this brand into my home teaching my children? ~Shannon

Interesting question, I think- so what say you, readers? What advice would you give to this mom with young children trying to determine how to deal with all the characters and brand names in her home? How do you deal with it?

Some related questions you might consider when you give your answer: Are there characters/brand names you have banned from your home? If so, why? Are there characters/brand names you allow? If so, why? How do you deal with the overwhelming marketing aimed at young children? Do you deal with gifts differently than things you yourself purchase for your children?

So come out with it! Let's hear your thoughts on this interesting question!



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